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August 18, 2010

Mack Amps Now Selling Factory Direct

Richmond Hill, Ontario, Canada (August 17, 2010)
Effective immediately, MackAmps boutique guitar amplifiers are available only at www.MackAmps.com. Until now, Mack amps were sold via its own web site and several online and storefront dealers.

"Exclusively selling direct to guitarists means we can reduce our prices," said Mack Amps founder Don Mackrill. "That's important because enabling as many guitarists as possible to own a boutique amp is what Mack is all about."

Mack's new direct selling strategy takes full advantage of the company's very low overhead costs that had only a limited effect on pricing when selling through dealers. "Mack has great relationships with some excellent dealers," Mackrill said. "However, we could no longer ignore how much selling direct would benefit our customers."

Plus, selling direct fits perfectly with why Mack Amps was created in 2005. "I've never been able to justify the high price of traditional boutique guitar amplifiers, so I started Mack to make boutique amps that are as affordable as possible," added Mackrill. "By selling direct, Mack Amps has taken a big step closer to reaching that goal.

"Located near Toronto, where all manufacturing takes place, Mack Amps offers three model lines: the Gem, Heatseeker and Skyraider. All Mack amps feature hand made quality and great tone. The result is a loyal and growing following of guitarists who love their Mack amps.

The result for us guitar players, is that the prices have been lowered! Check out www.MackAmps.com and get yourself a Mack. I love both the GEM and the Heatseeker - great amps!

By Robert Renman - www.dolphinstreet.com

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Posted by Robert Renman on August 18, 2010

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